Anita Lee



Feld Entertainment :: Vienna, VA
Manager Product Development - Feld Consumer Products Dec. 08 – Present
• Mentored 2 project managers and multiple designers through the product development process from concept to completion on international and domestic shows for Ringling Bros. and Barnum & Bailey Circus, Disney Live!, Disney On Ice, Feld Motor Sports.
• Run profit and loss reports to ensure that products are within budget, request forecast sheets and generate purchase orders
• Maintain product quality and adhere to strict timelines for the various shows
• Communicate with VPs, Directors, Purchasing, Forecasting, overseas and domestic vendors
• Submitted product concepts/sculpts/final product to Disney
• Site Administrator for PDQ (Product Development Queue-a specialized SharePoint site) used to manage the product development process within multiple departments
• Created PDF instructions for various functions of PDQ
• Research online, in stores, and attend Toy Fair to source/develop ideas for products
• Attend press checks for t-shirts, coloring books, and food packaging
• Responsible for checklists for products, maintaining/updating libraries of all FELD consumer products and sculpts/paint masters, product books for shows, keeping the conference room up to date with current product, and ensuring that all information is current for all hangtags, QA cards/stickers and packaging
Freelance Graphic Artist - Marketing Services Oct. 08 – Nov. 08
• Designed FELD corporate business cards and holiday card
• Revised marketing branding material and the corporate calendar

MZB Personal Care :: Long Island City, NY
Freelance Product/Package Designer May 08 – Aug. 08

• Created product concepts, packaging and point of purchase for major retailers for licensed brands (Marvel, Disney, Nickelodeon and Crayola) in multiple departments - personal care, clocks, toys, gift sets
Product/Package Designer, Personal Care Jul. 06 – Aug. 07
• Designed/developed licensed kids personal care collections from concept to completion
• Submitted product concepts/sculpts/final product to licensors
• Maintained product quality and provided comment markups to overseas vendors
• Created mockups, point of purchase, marketing materials, line sheets, ads, planograms
• Coordinated with label vendor and prototyping facility
• Attended trade shows for toys, licensing and HBA

Toy Island :: New York, NY
Senior Product Manager Aug. 07 – Apr. 08

• Designed and developed plush, stationery, lighting, wood products/packaging, marketing materials and point of purchase for Sanrio, Disney, Marvel, Mattel and Carter’s dolls and eco-friendly Nature Care lines for major retailers
• Maintained product quality, branding, and timelines
• Created mockups, marketing materials, product line sheets, planograms and presentations
• Communicated directly with licensors and overseas factories
• Managed freelance designers

CX Sport :: New York, NY
Assistant Art Director Apr. 05 – Jul. 06

• Designed and developed sporting goods, bicycles, skateboards, helmets, pads, accessories and products/packaging from concept to completion for Nickelodeon, Mattel, Wacky Packages, Strawberry Shortcake and Orange County Choppers brands
• Managed product quality, timelines, and budget
• Mentored in-house designers
• Created mockups, multilingual product manuals, presentations and marketing materials
• Attended licensor meetings, licensing and toy trade shows and communicated directly with overseas factories and domestic vendors

Feld Entertainment :: Vienna, VA
Graphic Artist Sep. 00 – Aug. 03

• Worked on web banners, direct mail, outdoor, transit, posters, newspaper ads (domestic and international), special projects and program books for multiple Ringling Bros. and Barnum & Bailey Circus, Disney Live!, Disney On Ice shows

Virginia Tech :: Blacksburg, VA
Ads Production Assistant Mar. 00 – May 00

• Typeset and arranged advertisements and classifieds for the Collegiate Times
Student Assistant Aug. 99 – May 00
• Assisted patrons in the computer lab with any questions/problems on both MAC/PCs
• Assisted during faculty presentations in the New Media Center on various MAC/PC programs
Freelance Muralist Dec. 98 & Dec. 99
• Designed and painted murals in 2 dining halls

Olson Photography :: Manassas, VA
Sports Photographer Jan. 09 – Present

• Photograph individual athletes and teams

MAG Defense Services :: Chantilly, VA
Freelance Designer Jun. 11 – Dec. 11

• Designed multiple logos, business cards, folder, and Code of Conduct

Fluet Huber + Hoang :: Lake Ridge, VA
Freelance Designer Jun. 10 – Sep. 11

• Designed logos, letterhead, envelope, business cards and website layout

UpTowner Cafe :: Washington DC
Freelance Designer Aug. 09 - Present

• Designed logo, business cards, menu boards

Chadwick Communications :: New York, NY
Freelance Production Artist Feb. 06 – Jun. 06

• Flowed Tishman Speyer annual reports, funds, quarterly reports and updated graphics

Tribeca Film Festival :: New York, NY
Graphic Design Volunteer Apr. 04 – May 04

• Designed step and repeats, postcards, tickets, signage and promotional material

Pratt Institute :: New York, NY MS Package Design 2005
Virginia Tech :: Blacksburg, VA BFA Graphic Design 2000


  • product design
  • package design
  • print
  • proofing
  • mockups


  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Dreamweaver
  • Adobe Acrobat
  • QuarkXPress
  • SharePoint
  • Microsoft Office
  • HTML